Vegan Bowls is for sale!

Reduce your dependency on paid ads by leveraging a built-in, loyal audience.

Maximize direct sales with minimal customer acquisition costs.

Instantly reach a receptive audience for new product launches

Create sustainable revenue streams by owning your audience’s attention

Method:
Benchmarks of asset sales, provide a realistic valuation based on similar accounts or email lists sold in the market.

Key Metrics:

Instagram Follower Count and Engagement Rate:

• Accounts with high engagement typically attract higher valuations.
• Industry benchmarks conservatively suggest $0.05 per follower.

Monthly Impressions:

• With 15M monthly impressions, the Instagram account offers significant reach.

Email List Size and Average Open Rate:

• Active email lists with open rates of 20–30% are highly valued, a 30% open rate exceeds industry benchmarks, adding to the list's premium valuation.

Valuation Breakdown:

Instagram Audience: $0.05 per followers = $145,000

Email List: $2 per subscriber = $270,000

Total:$415,000

Method:
This method focuses on audience’s engagement and the revenue a buyer could generate by monetizing them through sales.

Key Metrics:

• Instagram Engagement Rate: High engagement translates to a better cost per impression (CPM), conservatively $5 for organic reach on Instagram.
• Email Monetization Potential: Active email lists can conservatively generate $1–$3 per subscriber through product sales, affiliate sales, or direct promotions.

Calculation:
Instagram Reach CPM:15,000,000 Monthly Impressions @ $5 CPM = $75,000 monthly organic reach value.

12month organic reach value = $900,000

Active Email Subscriber Value ($1 - $3 per subscriber) :$135,000 to $405,000 per year

Total:$1,035,000 - $1,305,000

Method:
This approach values the assets based on their replacement cost—i.e., what it would cost to build an audience of this size and engagement organically or via paid ads.

Key Metrics:

• Instagram Acquisition Cost: The average cost to acquire 1 follower via ads is $0.50–$1.
• Email List Acquisition Cost: The cost to acquire an email subscriber ranges from $2–$5, depending on the industry and campaign quality.

Calculation:

• Instagram: 2.9M followers at $0.50–$1 = $1,450,000 to $2,900,000.
• Email List: 135,000 subscribers at $2–$5 = $270,000 to $675,000.

Valuation:

• Combined = $1,720,000 to $3,575,000, discounted by 50–75% for organic growth challenges and transfer risks.
• Final valuation = $860,000 to $1,787,500.

Vegan Bowls was originally part of a larger company that also included Coconut Bowls (www.coconutbowls.com), the Vegan Bowls Mobile App, and the Vegan Bowls Cooking School.

In 2024, these assets were sold as part of a broader acquisition. However, the Vegan Bowls Social Media Accounts and Email List were not included in the sale. This auction presents a unique opportunity to acquire these standalone, highly valuable digital assets.

• @smoothiebowls
• With over 450k followers, this account dedicated to smoothies and smoothie bowls could add strong distribution and value to aligned brands.
• This account is offered by expression of interest, and does not have a value or asking price assigned.